.New Delhi: Dependence Retail plans to extend Superdry into the athleisure segment which will position it in straight competitors with leading activewear brands like Nike, Adidas and also Asics.Last year, the English fashion trend company had actually inked a joint venture contract with Dependence Brands for the sale of Superdry's copyright assets in India, Sri Lanka, and Bangladesh for u20a4 40 million (almost 405 crore back then). Superdry's invasion right into the athleisure section in India will be actually a 1st for the company around the globe, along with numerous retail stores set to level around India. Initially, the business will definitely sell clothes, and later on shoes after getting BIS license." The provider has actually been actually servicing a retail layout for athleisure items, which has actually witnessed a surge sought after due to the fact that the pandemic. It might absorb French store Decathlon likewise along with big style stores, while Superdry sports will be actually mid-size outlets," said a store driver familiar with the development.Reliance Retail performed certainly not respond to ET's queries.Sales of leading sporting activities labels have sprinted over the last 2 years, steered by improving understanding concerning health and fitness and surging need for athleisure wear and tear. Along with a populace of greater than 1.4 billion, India is among the fastest-growing as well as most extensive worldwide markets for sports apparel as well as shoes companies.Most global brand names have been actually about in the nation for more than 20 years and also have actually increased by means of collaborations along with cricket and also various other sporting activities. The more recent participants, nevertheless, have been installing on their own as comfortable way of living and routine sportswear companies. India is actually viewing raising interest in sports including kabaddi, football, volley ball, hockey as well as badminton.Superdry went into the country in 2012 in partnership with Dependence Brands, an endeavor of Reliance Retail Ventures Ltd (RRVL). RRVL has collaborations with private fashion labels in segments like high-end, bridge-to-luxury and also high-premium as well as high-street lifestyle like Armani Exchange, Burberry, Bally, Canali, Diesel-powered, Gasoline, Hugo Boss, Hamleys and also Jimmy Choo, Valentino and also Balenciaga for the Indian market. Dependence Brands also obtained toy seller Hamleys in 2019.
Released On Aug 3, 2024 at 09:31 AM IST.
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